![]() Unlike variable rate shipping which uses order weight, dimensions, or destination to determine shipping charges, in a flat-rate shipping model, you charge the same amount to ship every purchase - regardless of an order’s contents. Take a look at the ins and outs of flat-rate shipping and see if this approach makes sense for you. ![]() But a close runner-up is flat-rate shipping. Unfortunately, free shipping simply isn’t an option for every retailer. Now, the easiest way to do this is to offer free shipping. The vast majority have to figure out a way to make the added step of shipping so painless, shoppers are willing to wait for their purchase. Only an itty-bitty, teeny-tiny number of online retailers can provide that same experience. No waiting, no extra fees beyond sales tax. When a shopper goes to a store, he or she walks out of the door with their purchase that day.
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